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Business: Four artisan companies that succeed selling on the Internet

Consumers value handmade items and are willing to pay more if they adapt to their tastes. These 4 companies are an example of this.

'Handmade Jewelry' - Image Credits: Flickr

Located in the Barrio de las Letras in Madrid, is Oficio Studio, a leather goods shop. The shop was set up six years ago by Mexican Melina Carranza and Spanish David Iglesias. Although the studio has a small showroom space where they show their pieces and serve curious and visitors. Also, practically all sales are made through the internet and they do it anywhere in the world.

We do not want to grow is one of those atypical phrases that are written on this website. Then Melina clarifies: Well, I mean production volume, but quality and prestige. And that way they are oriented.

With an average ticket that ranges between 150 and 200 euros, the production of Oficio Studio is limited. This must be the case to preserve the quality standards that govern the company. Very spoiled unique bags made from handmade leather of vegetable tanning.

In addition to the direct sale of handbags through the Internet, as an additional income route, they work on a small scale. Especially for other large companies that produce the factory style. But also want to offer personalized products or quality craftsmen. An example is the agreement just signed with Sebago.

Fernando Garcia de la Calera began to become known in Madrid as a result of opening a store in the Tribunal neighborhood. He sold jeans as he designed and made himself. He had worked as a designer before, but the crisis forced him to reinvent himself.

To take care of the orders, he has in the lower part of the building his sewing workshop. He started selling first only in the physical store. And shortly thereafter, he decided to set up the eCommerce. Although he says that, for the moment, he finds the physical store more profitable.

JAVIER SANCHEZ MEDINA: ESPARTO TROPHIES

Javier S. Medina is a craftsman and restorer born in Extremadura but based in Madrid. He has the workshop where he produces curious esparto items, from mirrors to animal heads. The learning was self-taught and everything is done by hand with ecological materials such as wicker, bamboo or fiber.

It is also said that his good work came to the ears of the famous American interior designer Nate Berkus. The designer invited him to the annual design fair in Beverly Hills (California) and, thanks to that, international orders began to rain. Now, most of its sales are online.


THE MOSAIC: MODERNIST FLOORS

Ivan Alvarado is currently the founder of MosaĆ­sta, a factory of hydraulic tiles and mosaics. He does it with an artisan technique that goes back to 1860: the hydraulic press. With time, this technique was cornered in favor of other industrial production materials and much cheaper.

The mosaics are dedicated to the design, restoration, and reproduction of traditional hydraulic mosaics, he explains. But he, in addition to trying to preserve the trade, has been able to value it and make it a trend. The first workshop he set up was a small establishment in the countryside, where a small wooden house lived.

He then set up a web page and that is what, he says, saved his business, especially because of the interest in his work abroad. If it hadn't been online, the mosaic's trade would have been extinguished by now, he says categorically. Also, to preserve the trade, the workshop teaches courses where all the artisan techniques of hydraulic mosaic are taught.

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